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Most free web services plan to make money by the following:

Advertising model – Know as much as possible about the user and bring targeted ads.

Freemium model – sell a free product and plan to convert some of them to a paid plan.

Limited period promotion – Start with the free product for a promotional initial period and plan to charge it later. For instance, 37 Signals provides a free 30-day trial offer for most products and then charge if you use later. This is a tough thing to master these days.

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