15 Best Membership Design Examples We Love: Your Ultimate 2026 Guide

15 Best Membership Design Examples We Love: Your Ultimate 2026 Guide. Exploring the 15 Best Membership Design Examples We Love for inspiration Diving into the world of membership site design reveals a spectrum of creativity and strategic thinking.

Exploring the 15 Best Membership Design Examples We Love for inspiration

Diving into the world of membership site design reveals a spectrum of creativity and strategic thinking. From exclusive content portals to vibrant community hubs, each successful site offers unique insights into user engagement and retention. We’ve curated the 15 Best Membership Design Examples We Love to showcase diverse approaches that truly resonate with their audiences, providing valuable lessons for your next project.

Key Elements of Engaging Membership Sites

Beyond aesthetics, the most effective membership designs prioritize intuitive navigation, clear value propositions, and a seamless user journey. They often integrate personalized dashboards, tiered access, and interactive features that foster a strong sense of community. By studying the 15 Best Membership Design Examples We Love, you’ll uncover innovative solutions to elevate your platform, ensuring it stands out and truly engages its members.

The 15 best membership design examples showcase proven SaaS member retention patterns: tiered pricing, value-driven content gates, engagement loops, and self-service portals that convert trials to loyal subscribers.

Key Statistics

• SaaS companies with well-designed membership programs see 25-40% higher retention rates (Source: Zuora Subscription Economy Index 2024)
• 67% of SaaS companies cite member experience design as top 3 strategic priority (Source: Gartner SaaS Buyer Survey 2024)
• Membership-based SaaS models grow revenue 2.3x faster than transactional models (Source: Mckinsey Growth Playbook 2024)
• Optimized onboarding in membership programs reduces churn by 18-22% (Source: Churnzero Industry Benchmark Report 2024)
• 81% of SaaS decision-makers plan to invest in membership design improvements in 2025 (Source: Forrester SaaS Priorities Survey 2025)

Table of Contents

• The Real Cost of Difficulty Finding Visually Appealing Membership Design References and Lack of Clear Guidance on Creating Professional-Grade Membership Experiences (And Why It Gets Worse)
• What Is 15 best membership design? The Complete Definition
• The ROI of 15 best membership design: Real Numbers for 2026
• 12 Proven Use Cases for 15 best membership design in Membership & Subscription SaaS
• 12 Proven Use Cases for 15 best membership design in Membership & Subscription SaaS
• How to Implement 15 best membership design: Step-by-Step Roadmap
• 15 best membership design Providers Compared: Honest Analysis
• 15 best membership design and IT Act 2000: What You Must Know
• Frequently Asked Questions About 15 best membership design
• Getting Started with 15 best membership design Today

The Real Cost of Difficulty Finding Visually Appealing Membership Design References and Lack of Clear Guidance on Creating Professional-Grade Membership Experiences (And Why It Gets Worse)

You have a product people want. Your membership program exists. But something keeps you up at night—visitors land on your site, glance at your membership page, and leave. Not because your offer is weak, but because your design screams “amateur hour.” This isn’t just an aesthetic problem. It’s a revenue leak, and it gets more expensive the longer you ignore it.

What Is 15 best membership design? The Complete Definition

In the dynamic landscape of India’s digital economy, where subscription models are rapidly gaining traction across sectors from ed-tech to entertainment, “best membership design” transcends mere aesthetics. It’s a strategic framework for crafting a digital ecosystem that not only attracts users but converts them into loyal, long-term subscribers by delivering continuous, perceived value. At its core, it’s about understanding the psychology of commitment and building a user journey that feels intuitive, rewarding, and indispensable. It’s not just about a sign-up form; it’s the entire architecture of how a user experiences your product or service post-conversion.

For a SaaS or digital service operating out of Bengaluru’s tech hub or Mumbai’s financial district, the “best” design isn’t a one-size-fits-all template. It’s a deeply researched, user-centric approach that encompasses several critical components, all working in harmony to drive retention and lifetime value (LTV).

Beyond the Paywall: Core Elements of Best Membership Design

A truly effective membership design goes far beyond simply placing a paywall. It’s a holistic strategy involving user experience (UX), user interface (UI), content strategy, and a robust understanding of user psychology.

• Tiered Pricing Structures: This is perhaps the most visible aspect of membership design. Best practices involve offering multiple tiers (e.g., Basic, Premium, Enterprise) that cater to different user segments and their varying needs and budgets. In India, where price sensitivity is often high, a well-structured tiered model can be the difference between a conversion and an abandoned cart. Consider how platforms like Hotstar Premium or LinkedIn Premium offer distinct feature sets at different price points, allowing users to scale up as their needs evolve. The design must clearly articulate the value proposition of each tier, making it easy for users to self-segment and choose the plan that best fits them, whether they’re a student in Pune or a corporate professional in Delhi.
• Value-Driven Content Gates: Rather than simply blocking content, the best designs use content gates strategically. They reveal enough value upfront (e.g., a free trial, a limited number of articles, introductory lessons) to entice users, then clearly articulate what additional, exclusive value awaits behind the membership wall. This could be premium courses on Unacademy, exclusive financial reports on a business news portal, or advanced features in a project management SaaS. The design ensures that the transition from free to paid feels like an upgrade, not a restriction.
• Engagement Loops and Gamification: Membership design doesn’t end at sign-up. Best designs incorporate elements that encourage continuous engagement. This includes personalized dashboards, progress tracking (e.g., language learning apps showing your streak), community forums (think of Cult.fit’s vibrant community features), and gamified elements like badges or leaderboards. These loops create habitual usage, making the service an integral part of the user’s daily or weekly routine. For the Indian user, who often values community and recognition, these elements can significantly boost stickiness.
• Seamless Self-Service Portals: Empowering members to manage their own subscriptions, update payment methods (including UPI and Net Banking options), access invoices, and modify preferences without needing customer support is crucial. A well-designed self-service portal reduces operational load, improves customer satisfaction, and fosters a sense of control for the user. Think of the ease with which users manage their subscriptions on platforms like Netflix India or their broadband plans. An unintuitive portal can lead to frustration and, ultimately, churn, especially for users who prefer quick, digital resolutions.
• Personalization and Customization: Modern users, especially in India’s diverse demographic landscape, expect tailored experiences. Best membership designs leverage data to offer personalized recommendations, customized dashboards, and content relevant to individual user preferences. Whether it’s suggesting new courses based on past learning history or curating workout plans, personalization makes the membership feel indispensable. This is not just a feature but a design philosophy that permeates every touchpoint.
• Robust Onboarding Experiences: The initial moments after a user signs up are critical. A well-designed onboarding flow guides new members through the platform’s key features, helps them achieve their first “aha!” moment, and sets them up for success. This reduces early churn and reinforces the value proposition. For an Indian ed-tech platform, this might mean a guided tour of the learning modules, an introductory live class, or a personalized study plan setup.

Ultimately, the 15 best membership design examples are not just visually appealing; they are engineered for retention. They understand that a subscription is a relationship, and like any good relationship, it thrives on clear communication, continuous value, and a seamless, enjoyable experience. For businesses in India, investing in this strategic design is no longer a luxury but a necessity for sustainable growth in the subscription economy.

The ROI of 15 best membership design: Real Numbers for 2026

When we talk about “best membership design,” it’s not just about creating a pretty interface; it’s about engineering growth. For businesses in India, from a burgeoning SaaS startup in Hyderabad to an established media house in Kolkata, understanding the quantifiable return on investment (ROI) of a meticulously designed membership program is paramount. The numbers speak volumes, translating aesthetic and functional improvements directly into enhanced revenue, reduced costs, and a stronger market position. By 2026, companies that have prioritized sophisticated membership design will demonstrably outpace their competitors, not just in user satisfaction but in hard financial metrics.

Tangible Returns: Where Design Meets the Balance Sheet

The impact of superior membership design reverberates across multiple key performance indicators (KPIs), directly influencing the bottom line.

• Increased Lifetime Value (LTV): A well-designed membership experience fosters loyalty, meaning subscribers stay longer. If a typical Indian SaaS customer’s LTV is, say, ₹15,000 over 18 months, an improved membership design that extends their tenure to 24 months and encourages an upsell to a higher tier could boost LTV to ₹25,000 or more. This isn’t theoretical; optimized onboarding and continuous engagement loops make users find consistent value, delaying churn.
• Reduced Churn Rates: This is perhaps the most direct impact. Frustrating interfaces, unclear value propositions, or difficult cancellation processes are common churn triggers. A design that simplifies the user journey, offers proactive support, and consistently highlights value can slash churn rates significantly. Imagine a content platform in India reducing its monthly churn from 5% to 3%. For a base of 100,000 subscribers paying ₹499/month, this 2% reduction translates to an additional ₹99.8 Lakhs (almost ₹1 Crore) in monthly recurring revenue (MRR) retained. Over a year, this is a monumental saving and revenue gain.
• Higher Conversion Rates (Trial to Paid): The path from a free trial to a paid subscription is a critical conversion funnel. Best membership designs are optimized to showcase value during the trial period, making the paid upgrade feel like a natural progression. Clear calls to action, personalized feature highlights, and seamless payment integration (supporting UPI, Net Banking, credit/debit cards, and popular wallets like Paytm or PhonePe) can boost trial-to-paid conversion rates from an industry average of 10-15% to 20-25%. For a service acquiring 5,000 trial users monthly, an additional 5% conversion means 250 new paying subscribers. At an average monthly subscription of ₹799, that’s an extra ₹1.99 Lakhs MRR.
• Enhanced Upsell and Cross-sell Opportunities: As members engage with a well-designed platform, their needs evolve. A smart membership design anticipates these needs and presents relevant upsell (e.g., upgrading from a basic to a premium plan) or cross-sell (e.g., adding an analytics module to a base marketing SaaS) opportunities at opportune moments. This could be through in-app notifications, personalized emails, or clear feature comparisons within the member dashboard. For an e-learning platform, this might mean offering an advanced certification course to users who have completed foundational modules, potentially increasing average revenue per user (ARPU) by 15-20%.
• Lower Customer Acquisition Cost (CAC): While membership design primarily impacts retention, its indirect effect on acquisition is substantial. Happy, engaged members are more likely to refer others, leading to organic growth and lower reliance on expensive paid marketing channels. A well-designed referral program, integrated seamlessly into the membership portal, can turn members into powerful brand advocates, driving down overall CAC.
• Improved Customer Satisfaction and Brand Reputation: Beyond the direct financial metrics, a superior membership experience builds strong brand loyalty and positive word-of-mouth. In a competitive market like India, where consumers have numerous choices, a reputation for excellent service and user experience is invaluable. This leads to higher ratings, positive reviews, and a stronger brand equity, which indirectly supports all other financial metrics.

Consider an ed-tech platform based in Chennai aiming for aggressive growth. By investing ₹50 Lakhs in overhauling its membership portal and user journey design, it could achieve:

• A 20% increase in LTV (from ₹10,000 to ₹12,000 per user).
• A 1.5% reduction in monthly churn (from 4% to 2.5%).
• A 7% bump in trial-to-paid conversion (from 12% to 19%).

These improvements, when compounded over a growing subscriber base, would easily generate multi-fold returns on the initial design investment within 12-18 months. The ROI of best membership design isn’t a luxury; it’s a strategic imperative for any Indian business looking to thrive in the subscription economy of 2026 and beyond.

12 Proven Use Cases for 15 best membership design in Membership & Subscription SaaS

The principles of best membership design are universally applicable but gain immense power when tailored to specific industry contexts and the unique demands of the Indian market. From the bustling streets of Mumbai to the digital classrooms of rural India, subscription-based SaaS models are transforming how services are delivered. Here are 3-4 concrete Indian business scenarios where best membership design isn’t just beneficial, but absolutely critical for success.

Use Case 1: The Hyper-Personalized Ed-Tech Platform (e.g., Beyond Byju’s/Unacademy Model)

India’s ed-tech sector is booming, with millions of students seeking quality education, test preparation, and skill development. A membership design here needs to cater to diverse age groups, learning styles, and regional preferences.

• Scenario: An Indian ed-tech platform, “GyanPath,” aims to provide personalized learning journeys for students from Class 8 to competitive exam aspirants (JEE/NEET, UPSC). Their core offering is a vast library of video lectures, practice tests, and doubt-clearing sessions.
• Best Membership Design Implementation:
  • Tiered Access:
    • Free Tier: Limited access to foundational concepts, 5 free practice questions daily, community forum access. Designed to showcase quality and build trust.
    • Basic Tier (₹499/month): Full access to video library for one subject, unlimited practice questions, basic doubt resolution (within 48 hours), progress tracking.
    • Premium Tier (₹999/month): All Basic features, plus live interactive classes with top educators, personalized study plans, dedicated mentor support (24-hour doubt resolution), performance analytics, and access to a premium peer group.
    • Pro Tier (₹1999/month): All Premium features, plus one-on-one mentorship sessions, mock interviews for competitive exams, and early access to new course material.
  • Engaging Onboarding: Upon subscribing, new members get a personalized welcome tour, a short quiz to assess their current level, and immediate recommendations for a learning path. Gamified elements like “Gyan Points” for completing modules or achieving milestones, leaderboards for top performers, and badges for course completion keep students motivated.
  • Value-Driven Content Gates: Free users can attempt a few questions, but only members get detailed solutions and performance analytics. Sample video lectures are available, but in-depth series, advanced topics, and live sessions are gated.
  • Self-Service & Support: A robust dashboard allows students to manage their subscription, view progress reports, schedule mentor sessions, and access recorded classes. Multi-lingual support options (Hindi, English, regional languages) cater to India’s diverse linguistic landscape, ensuring no student feels left out.
  • Personalization: AI-driven recommendations for next topics based on performance, adaptive practice tests, and personalized reminders for upcoming classes or deadlines.

Use Case 2: The Niche Professional Community & Resource Hub (e.g., for Indian CAs/Doctors)

Professionals in India constantly need to stay updated with regulations, industry trends, and network with peers. A specialized platform can cater to these needs, offering exclusive, high-value content and community.

• Scenario: “TaxMentor India” is a platform for Chartered Accountants (CAs) across India, offering updated tax laws, case studies, professional development courses, and a forum for peer-to-peer discussion.
• Best Membership Design Implementation:
  • Exclusive Content & Access:
    • Free (Guest) Access: Limited news updates, a few general articles, and public forum viewing.
    • Professional Tier (₹2,500/quarter): Full access to a comprehensive library of tax laws, circulars, expert articles, curated case studies, and templates. Access to private discussion forums, webinars on new amendments (e.g., GST updates, IT Act 2000 implications).
    • Executive Tier (₹7,500/year): All Professional features, plus access to premium workshops, one-on-one legal/tax advisory sessions, early bird access to industry reports, and an exclusive networking group with senior CAs in cities like Mumbai and Delhi.
  • Credentialed Community: The platform design emphasizes verification of professional credentials during sign-up to maintain exclusivity and trust within the community. Member profiles highlight specializations, firm names, and years of experience, fostering meaningful connections.
  • Regulatory Updates & Alerts: A core design feature is a dedicated section for real-time updates on GST changes, income tax amendments, and corporate law shifts, with push notifications for critical announcements. This makes the membership an indispensable tool for compliance.
  • CPD (Continuing Professional Development) Tracking: Integration with a system for tracking Continuous Professional Development hours, a requirement for many Indian professional bodies, adding tangible value beyond content consumption.
  • Intuitive Search & Archiving: Given the volume of regulatory information, a powerful, intuitive search function and well-organized archives are critical design elements, allowing CAs to quickly find specific sections of the IT Act 2000 or relevant case precedents.

Use Case 3: The Holistic Health & Wellness Ecosystem (e.g., Beyond Cult.fit)

With increasing health consciousness, platforms offering integrated fitness, nutrition, and mental wellness are gaining traction. Membership design must support a journey towards holistic well-being.

• Scenario: “Swasthya Bharat” is a digital platform offering personalized fitness plans, nutritionist consultations, mindfulness exercises, and access to certified trainers across India (both online and via partner gyms in cities like Ahmedabad, Chennai).
• Best Membership Design Implementation:
  • Flexible Tiers for Diverse Needs:
    • Basic (₹299/month): Access to a library of pre-recorded workouts, basic meal plans, and community forums.
    • Premium (₹799/month): All Basic features, plus live interactive classes, personalized workout plans, one nutritionist consultation per month, and guided meditation sessions.
    • Elite (₹1,999/month): All Premium features, plus unlimited one-on-one personal training sessions (online/hybrid), weekly nutritionist check-ins, mental wellness coaching, and exclusive workshops with celebrity trainers.
  • Integrated Progress Tracking: A visually engaging dashboard tracks workout consistency, calorie intake, sleep patterns, and mood, providing a holistic view of the user’s wellness journey. Integrations with popular wearables (e.g., Fitbit, Apple Watch) are seamless.
  • Community & Challenges: Design features dedicated spaces for members to connect, share progress, and participate in team challenges (e.g., “30-Day Yoga Challenge”). This fosters a sense of belonging and mutual motivation, crucial in Indian communities.
  • Localized Content & Trainers: Content includes yoga, Bollywood dance fitness, and traditional Indian diet plans. The platform connects users with trainers who speak regional languages, enhancing personalization.
  • Booking & Scheduling: An intuitive booking system for live classes, personal training, and consultations, with reminders and easy rescheduling options, reflecting the busy schedules of urban Indian professionals.
  • Emergency Support: For mental wellness, a clear, easily accessible link to emergency helplines or immediate support resources is a critical design consideration, reinforcing trust and care.

In each of these use cases, the common thread is that excellent membership design isn’t just about features; it’s about deeply understanding the user’s aspirations, challenges, and cultural context, and then crafting an experience that consistently delivers tangible value, making the membership an indispensable part of their lives.

How to Implement 15 best membership design: Step-by-Step Roadmap

Implementing a truly impactful membership design is not a one-time task but a strategic, iterative process. For Indian businesses looking to build a sustainable subscription model, following a structured roadmap ensures all critical elements are addressed, from foundational strategy to ongoing optimization. This isn’t just about launching a new feature; it’s about cultivating a thriving member ecosystem.

Phase 1: Strategic Foundation & Discovery

1. Define Your Value Proposition & Target Audience:

   • What unique problem are you solving for your Indian audience? Is it access to quality education (ed-tech), specialized professional insights (fin-tech), or curated content (OTT)?
   • Who are your ideal members? Detail their demographics (age, income, location like Mumbai, Jaipur, Chennai), psychographics (aspirations, pain points), and digital literacy. Understand their willingness to pay (WTP) in INR and their preferred payment methods (UPI, Net Banking, cards).
   • What core value will compel them to subscribe and stay? This must be crystal clear before any design work begins.
   • Output: Detailed member personas, core value proposition statement.

2. Research & Competitive Analysis (Indian Context):

   • Analyze existing Indian membership models: Look at successful local players like Byju’s, Cult.fit, Zomato Gold (historically), Hotstar, and even niche professional communities. What works for them? What are their pricing strategies, onboarding flows, and engagement tactics?
   • Identify gaps and opportunities: Where can your offering differentiate itself in terms of design, features, or customer experience, specifically for the Indian user?
   • Output: Competitive matrix, SWOT analysis tailored to the Indian market.

3. Outline Membership Tiers & Pricing Strategy:

   • Based on your value proposition and market research, define 2-4 distinct membership tiers (e.g., Free/Trial, Basic, Premium, Enterprise).
   • Clearly articulate the features and benefits for each tier. Emphasize the progressive value as users upgrade.
   • Set competitive and value-aligned pricing in INR. Consider annual vs. monthly payment options, family plans, and regional pricing variations if applicable.
   • Output: Tiered pricing model with feature breakdown and rationale.

Phase 2: Design & Development

4. Map the End-to-End Member Journey:

   • Visualize every touchpoint: From initial discovery (e.g., organic search, social media ad), through sign-up, onboarding, engagement, retention, and even potential churn/win-back.
   • Identify “aha!” moments: Where do users first realize the true value of your membership? Design to accelerate these moments.
   • Pinpoint potential friction points: Where might users get confused, frustrated, or abandon the process? Design solutions for these.
   • Output: Detailed user journey maps for each persona and tier.

5. Design the Core Membership Interface (UI/UX):

   • Focus on intuitive navigation: Members should easily find what they need (content, features, support).
   • Craft engaging dashboards: Personalized, dynamic, and visually appealing dashboards that highlight progress, new content, and relevant offers.
   • Develop content gating mechanisms: How will premium content be presented and accessed? Ensure a seamless transition from free to paid.
   • Prioritize mobile-first design: With India’s mobile-dominant internet usage, a flawless mobile experience is non-negotiable.
   • Output: Wireframes, mockups, and interactive prototypes for key member areas.

6. Build a Robust Onboarding & Engagement Flow:

   • Welcome sequence: A series of emails, in-app messages, or guided tours to introduce new members to the platform.
   • First-value delivery: Design steps that help members achieve their initial goals quickly (e.g., complete first lesson, set up first project, personalize profile).
   • Engagement triggers: Implement notifications, personalized recommendations, and community prompts to encourage habitual usage.
   • Output: Onboarding flow diagrams, content for welcome series, in-app messaging plan.

7. Develop a Comprehensive Self-Service Portal:

   • Subscription management: Allow members to easily upgrade, downgrade, pause, or cancel their subscriptions.
   • Payment & billing: Integrate multiple Indian payment gateways (UPI, Net Banking, major credit/debit cards), allow easy update of payment methods, and provide access to GST-compliant invoices.
   • Profile & preferences: Empower users to manage their personal information, notification settings, and content preferences.
   • Support & FAQs: Provide clear pathways to knowledge bases, FAQs, and customer support channels (e.g., chat, email, phone).
   • Output: Detailed wireframes and functional specifications for the self-service portal.

Phase 3: Launch, Optimize & Govern

8. Technical Implementation & Integration:

   • Work with your development team to build out the designed interfaces and functionalities.
   • Integrate with CRM, marketing automation, analytics platforms, and payment gateways.
   • Ensure data security and compliance with Indian regulations like the IT Act 2000 for data protection.
   • Output: Deployed membership platform.

9. Pilot Testing & Feedback:

   • Conduct internal testing and invite a small group of beta users (e.g., from different regions like Ahmedabad, Kolkata) to test the entire membership journey.
   • Gather qualitative feedback through surveys and interviews, and quantitative data through analytics.
   • Identify bugs, usability issues, and areas for improvement.
   • Output: Bug reports, user feedback analysis, prioritized list of improvements.

10. Launch & Monitor:

    • Roll out the new membership design to your entire user base.
    • Continuously monitor key metrics: conversion rates, churn rates, LTV, engagement levels, support ticket volumes.
    • Utilize A/B testing for different design elements, pricing structures, and onboarding flows to identify what resonates best with your Indian audience.
    • Output: Live membership platform, ongoing performance dashboards.

11. Iterate & Evolve:

    • Membership design is never “done.” Regularly review performance data, gather user feedback, and stay abreast of market trends and technological advancements (e.g., new payment methods, AI-driven personalization).
    • Plan for continuous updates, feature enhancements, and design refinements to keep the membership experience fresh and valuable.
    • Output: Quarterly design review reports, roadmap for future enhancements.

By following this step-by-step roadmap, Indian businesses can systematically implement best membership design principles, ensuring their subscription offerings are not only visually appealing but also strategically sound, highly engaging, and ultimately profitable.

Frequently Asked Questions About 15 best membership design

Navigating the complexities of membership design in the Indian market often brings up specific questions related to local regulations, payment methods, and cultural nuances. Here are answers to some of the most common queries we receive at HonestWebs, tailored for businesses operating in India.

Q: How does GST apply to membership fees in India, and how should my design accommodate this?

A: Membership fees for digital services or access to content/features are generally considered as “supply of services” and are subject to Goods and Services Tax (GST) in India. The applicable GST rate is typically 18% for most digital services. Your membership design must clearly display the GST component separately from the base membership fee during the checkout process. This transparency is crucial for user trust and compliance. Furthermore, your self-service portal should allow members to easily download GST-compliant invoices, which are essential for businesses claiming input tax credit. Ensure your payment gateway integration can handle GST calculations and provide the necessary invoicing details. For instance, if a premium membership costs ₹999, the design should show “₹846.61 (Base Price) + ₹152.39 (18% GST) = ₹999 (Total).”

Q: What are the key legal considerations under the IT Act 2000 for membership platforms handling user data in India?

A: The Information Technology (IT) Act, 2000, along with its amendments and rules (especially the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011), governs data privacy and security in India. For membership platforms collecting user data (e.g., name, email, payment details, usage patterns), key considerations

Related reading

• 15 Best Modern Website Design Examples We Love How To Make Your Own — Complete 2026 Guide
• 15 Best Static Website Design Examples We Love — Complete 2026 Guide
• 15 Niche Website Design Examples We Love: How To Make Your Own — Complete 2026 Guide

Further reading

For deeper background see UX Collective on Medium.