Mahesh, is a vegetable vendor in Aundh, Pune. Not too long ago, he used to take orders on call and deliver wherever required. But now, he takes a snap of whatever he has and sends it to a group of customers on Whatsapp. Customers get to see what he has to offer and if the vegetables are fresh before they place an order – Whtsapp Messaging marketing is growing and it has taken an important role in our daily lives.